How easyJet used data to cut spend and boost its brand: A view from Thinkbox's Blind Data event
Joseph CliftWarc
"Big Data" has evolved from a marketing buzz-phrase to a marketing cliché over recent years. But brands still have a way to go before...
How easyJet used data to cut spend and boost its brand: A view from Thinkbox's Blind Data event
This event report discusses the decision of low-cost airline easyJet to shift its marketing strategy away from direct response and towards brand building.
