How easyJet used data to cut spend and boost its brand: A view from Thinkbox's Blind Data event
Joseph CliftWarc
"Big Data" has evolved from a marketing buzz-phrase to a marketing cliché over recent years. But brands still have a way to go before they understand, let alone fully utilise, the potential of the datasets available to them. That was the overriding message of Blind Data, an event organised by UK commercial TV trade body Thinkbox and held in London in November 2013.
easyJet: Data-driven brand-building
A view from the client-side came from Peter Duffy, marketing director...