Olympic Delivery Authority / Transport for London: Securing Gold at London 2012

Richard Storey

This case study demonstrates how Transport for London and the Olympic Delivery Authority communicated with Londoners to prevent breakdown in the public transport network during the London 2012 Olympic Games.

Olympic Delivery Authority / Transport for London: Securing Gold at London 2012

Principal author: Richard Storey, M&C Saatchi

Summary

It may seem inevitable now that Mo Farah would stride to double Olympic gold in front of his home crowd. Just as Usain...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today