Warc Trends: Asia Toolkit 2012 - How the world’s leading brands are rising to the Asian challenge David Tiltman Warc's 2012 Asia Toolkit is a guide to the key challenges facing Asian brands, based on analysis of key papers and case studies by Warc's editors. Global, multinational advertising Localisation of international work Social media effectiveness India Indonesia Greater China Advertising expenditure & forecasts Demographic & socio-economic segmentation
