Agency: Singleton Ogilvy & Mather


Telstra Call Return

Dean Thomas


How did advertising achieve 518% above a ninemonth business target in just one month?

By starting with a great product that answers a basic human need.

Weve all been in the situation, perhaps pottering in the garden, washing the car or walking through the front door loaded up to the gunnels with shopping, when suddenly, the phone starts ringing! Immediately you are in a quandary; you wonder, who could it be? Do you drop everything and run to try to catch the call? Inevitably the caller seems to hang up just as you get there, leaving you frustrated. There should be a better way.