Febreze: Global Azerbaijani Olympic Campaign

Category: Global
Brand/Client: Febreze / Procter & Gamble
Lead Agency: Grey
Contributing Agencies: Possible, MSL New York

Criteria used to determine top four markets

The United States, Canada, the United Kingdom and France are significant markets for the Febreze business because they are among the largest in terms of current revenue.

North America is the largest Febreze market in the world and has the largest media spend.1 Western Europe is an essential region to Febreze's total global growth and there is opportunity to gain share. The UK is the largest market in Western Europe.2 Furthermore, as the host of the 2012 Summer Games, the UK market was seen as an important international stage to showcase our campaign. France is a market with opportunity for growth.

State of the brand's business