DiGi WWWOW - Malaysia's 1st internet for all awards

Sulin Lau

Campaign details

Brand owner:DiGi Telecommunications
Ageny: RAPP Malaysia
Country: Malaysia
Channels used: Internet - microsites, widgets, Social media
Media budget: Up to 500k

Executive summary

By launching its 3G internet product four years after its main competitors, DiGi needed a radical campaign to make its mark as a serious internet service provider.

The DiGi WWWOW 'internet for All' Awards, Malaysia's first campaign for Malaysians online, about Malaysians online, and generated by Malaysians online, was established – which celebrated Malaysians doing extraordinarily creative things online.

The WWWOW awards gave the agency a platform to tap into the millions of Malaysians online, and it provided them with a means to alert those users that DiGi had internet plans for all.

Market background and business objectives