Brand Champions of Tomorrow

Don Sexton

Five short essays covering various aspects of brand development: email marketing, why brands deliver value, the appropriate strategy for reaching 'Generation Y', marketing to the Hispanic community, and why Apples' iPod is successful.

Brand Champions Of Tomorrow

Don Sexton, Professor Of Marketing, Columbia University

Brandon Paine is completing his M.B.A. at Columbia University and is currently an account director and senior client partner at DoubleClick, Inc. He works with companies such as Procter & Gamble, Cendant, Starwood Hotels, Bose, Prudential, Redcats USA, and Weight Watchers International. Prior to joining DoubleClick, he was director of policy for Register.com where he managed the company's government affairs. His experience in technology and digital marketing began in 1996 during the Internet's infancy, and he has served as an officer and principal of digital marketing firms such as...

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