Buster Plughole Care - The Big Clean-Up

Challs, a small producer of sink and plughole cleaner, wanted to increase sales and distribution of its main product, Buster.

Buster Plughole Care - The Big Clean-Up

Packaging

Branded Other

Elmwood

EXECUTIVE SUMMARY

You're a small Ipswich-based company who makes small bottles of sink and plughole cleaner. You moved from obscurity on supermarket shelves in 2004. You're now hoping to increase your sales and distribution. However, faced with a global recession and mega-brand competitors such as Domestos and Mr. Muscle, the marketplace isn't exactly beckoning.

In such an unwelcoming environment, how do you persuade more people to buy your products? Simple. Grab your USP - your products do separate jobs while others are all-purpose – and run with it.

In...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands