Buster Plughole Care - The Big Clean-Up
Packaging
Branded Other
Elmwood
EXECUTIVE SUMMARY
You're a small Ipswich-based company who makes small bottles of sink and plughole cleaner. You moved from obscurity on supermarket shelves in 2004. You're now hoping to increase your sales and distribution. However, faced with a global recession and mega-brand competitors such as Domestos and Mr. Muscle, the marketplace isn't exactly beckoning.
In such an unwelcoming environment, how do you persuade more people to buy your products? Simple. Grab your USP - your products do separate jobs while others are all-purpose – and run with it.
In...