IAB Meets IPG: Inside a multi-national holding company
Geoffrey Precourt, WARC Online's US editor, reports from the Interactive Advertising Bureau's annual meeting in Orlando, Florida. Other papers from the event include:
Microsoft's White Elephant and a Three-Point Plan for Interactive Growth
- IAB Annual Meeting - Interactive brands get tough in tough times
At the Interactive Advertising Bureau's second-annual leadership conference in Orlando, Florida, Randall Rothenberg, IAB president/ceo called a Monday morning panel discussion "an unprecedented look inside an advertising-agency holding company… From top to bottom, how will the advertising-agency conglomerate of the future operate?"