Where is TV, and TV advertising, headed?

Roderick White

In this introduction to Admap’s report on television, Roderick White reviews the current state of the medium, and finds that it remains remarkably robust despite predictions of its demise. He discusses cost pressures, changing production values, consumer expectations and the role of interactivity and iPTV.

Other articles featured in this Admap July/August 2007 report on television:

What else does this article talk about?

  • Online video effectiveness
  • Integration strategy

WARC’s coverage is unrivalled – grouping articles, case studies and research around 100 different marketing topics, arranged across 11 themes.

What do I get with WARC?

  • 65,000+ articles covering the full spectrum of marketing communications.
  • Including over 12,000 effectiveness case studies revealing the campaign strategies of the world's leading brands to help maximize ROI.
  • Best practice guides that explain the how and why of marketing challenges to stay ahead of the ever-changing marketing landscape.
  • Marketing intelligence, trend reports, brand profiles and event reports to give your brand clear competitive advantage.