Deutsche Telekom: The success of sharing

Wolfgang Kampbartold
Deutsche Telekom

Deutsche Telekom's vice-president of international market communications explains how the company's award-winning 'Sharing' campaign has evolved since 2009.

Communications have evolved dramatically in the past decade. Once upon a time we used the phone solely to speak to people. Even the internet was mainly for facts and news in the early days.

All that has changed. We now rely on communication devices and companies to send photos, stream movies as well as keeping us in the loop with our social networks.

Deutsche Telekom: Hollywood actor Mads Mikkelsen stars in the company's latest execution in its 'Sharing' campaign. 'Move On', a road trip movie, begins in the Netherlands and journeys through Germany and Eastern Europe