Nabob Coffee - postcards

A campaign (2008) for Nabob coffee, which had been suffering sales volume and share declines due to a lack of relevance, point of differentiation and increasing competition in the Canadian coffee market.

Nabob Coffee “Postcards”

BACKGROUND:

Nabob has always been committed to providing people with a better cup of coffee, an idea well articulated in it's tagline, “better beans, better coffee.” It is the #3 coffee brand in Canada and the #1 premium coffee brand.

Nabob has been a Canadian Icon for over 50 years and Nabob's passion for coffee began in 1896 when two determined grocers founded a wholesale food company in Vancouver, Canada. The original idea was blending premium imported beans into a product they named Tradition coffee, the Nabob brand was born. For a number of years,...

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