Temporal destruction, personalisation and pure innovation: Insights from Most Contagious 2013
Lena RolandWarc
Consumer privacy, connected experiences and purposeful branding were among the main influences at work in the marketing ecosystem over the last 12 months, and each of these subjects were discussed during Most Contagious, an annual conference organised by marketing consultancy Contagious and held in London in late 2013.
Temporal destruction, endangered secrets and privacy
Privacy was a dominant theme throughout the day. Paul Kemp-Robinson, co-founder and editorial director at Contagious, suggested that revelations regarding the sweeping surveillance powers of the National Security Agency (NSA) in...