Thought leadership in practice

Bev Burgess

Learn more about Thought Leadership in What exactly is it?

Bev Burgess of business-to-business marketing association ITSMA shares some of her insights into how leading companies in the B2B sector use thought leadership to build reputations, relationships and revenues.

Almost every ITSMA member company (which includes top technology, professional services and telecom providers) is engaged in the critical marketing activity of thought leadership. Yet the people on their teams who are responsible for making it happen have not had the luxury of browsing through textbooks to learn how to do thought leadership well. Until now.