How analogue brand Maersk made a splash in a digital world

This event report looks at how Maersk Line went about shifting its social media strategy from basic communications to one with a measurable business impact.

How analogue brand Maersk made a splash in a digital world

Brian CarruthersWarc

"Shipping is the last of the analogue industries," according to Davina Rapaport, social media manager at Maersk Line, the world's largest shipping container company. "Our core product hasn't changed much in thousands of years – we still put goods on a ship in one part of the world and sail it to another." And in many parts of the world customers continue to line up at counters with a sheaf of documents in order to transact business.

But even this resolutely old-school, analogue company still felt...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands