Sara Lee (France) - Ambi Pur

This short paper shows how Ambi Pur launched an upmarket domestic product for both consumers and distributors to establish itself on the French home fragrance market.
  

Sara Lee (France) – Ambi Pur

Campaign Title Ambi PurBrand Sara LeeCategory A7 FMCG Products Healthcare & Wellbeing Medal BronzeAgency Grrrey!

SUMMARY

Ambi Pur launched an upmarket domestic product for both consumers and distributors to establish itself on the French home fragrance market.

CHALLENGES

By targeting women aged 29–45 Ambi Pur wanted to increase its presence and notoriety by persuading them to purchase a diffuser. Through increased visibility of leaflets, distributors also had to be convinced of the added value of regular Ambi Pur orders.

HOW OVERCOME...

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