Sara Lee (France) – Ambi Pur

Campaign Title Ambi Pur
Brand Sara Lee
Category A7 FMCG Products Healthcare & Wellbeing
Medal Bronze
Agency Grrrey!

SUMMARY

Ambi Pur launched an upmarket domestic product for both consumers and distributors to establish itself on the French home fragrance market.

CHALLENGES

By targeting women aged 29–45 Ambi Pur wanted to increase its presence and notoriety by persuading them to purchase a diffuser. Through increased visibility of leaflets, distributors also had to be convinced of the added value of regular Ambi Pur orders.