American Express Mexico: Your Personal 24/7

Ogilvy Mexico

ENTRY INFORMATION

Category: Financial Products and Services
Country where program ran: Mexico
Date program started/ended: 19th October to 18th December 2009.

Product Description: American Express is a well-recognized company in Mexico that offers worldwide service through financial products (credit cards, Travelers Cheques, travel agencies, insurance & investment) and several premium benefits, such as 24/7 service, global assistance, 24 hour card replacement around the world, luggage protection, rewards schemes, shopping promotions and financial flexibility.

Advertiser/Client Name: American Express Mexico
Media Channels: Print
TV/Video/Radio
Website: http://200.52.76.195/amex_eng/index.html

STRATEGY

Marketplace Challenge: