DuPont: The Horizons Project

DuPont, the global applied science corporation, wanted to raise awareness of its work, in particular in the fields of environment and energy, in order to establish itself as a thought leader.

DuPont: The Horizons Project

OgilvyEntertainment

Entry Information

Category: Product Manufacturing and DistributionCountry where program ran: GlobalDates program started/ended: May 2011 – December 2011

Product Description:

Founded in 1802, DuPont is a Fortune 100 global company that puts science to work by creating sustainable solutions essential to a better life for people everywhere. Operating in over 70 countries, DuPont offers a wide range of innovative products and services for markets including agriculture, nutrition, electronics, protection, home and construction, transportation and apparel.

Advertiser/Client Name: DuPontMedia Channels: TV/Video/Radio, Other, Print

Website:www.horizonsbusiness.com

Strategy

Marketplace challenge:...

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