Telefónica O2 – Get in the first line
Agency name: Mather Activation, s.r.o. Client name: Telefónica 02 Czech Republic Category: Sponsorship/Joint Effort/Tie-in
BACKGROUND
Telefónica O2 is a partner of the Czech Extraliga, the top ice hockey league in the Czech Republic
O2 has several products linked to ice hockey, one of them being an O2 TV that lets people watch any of Extraliga matches LIVE on their television.
NATIONAL CONTEXT OF THE CAMPAIGN
Ice hockey is the most popular sport in the Czech Republic.
The Extraliga is a hockey league with 14 best hockey teams of...