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The qualitative fingerprint! Consumer-focused innovations through online-co-creation
This presentation discusses how to use Web 2.0 techniques to 'co-create' new products with consumers, rather than developing a product for them.
By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
Access unbiased, evidence-based insights that save you time and help you make marketing choices that work.
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
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