Headway: James Cracknell - Cycle Helmets
Campaign details
Company Name: AMV BBDOCountry: United KingdomClient name: Headway James CracknellEntry category: Non-Profit Organizations and Non-Governmental BodiesDates run: The Campaign ran from 1/1/2011 to 1/7/2011
Campaign summary
When a cycle helmet saved James Cracknell's life, getting other cyclists to wear helmets became his biggest and most important challenge yet. After he approached likeminded friends within the world of marketing, his testimony became a carefully crafted piece to camera. This was released on youtube via James' own twitter account, and rapidly spread among his followers,...