Retailing In The City Centre

A longitudinal study

Edmund O'Callaghan and Don O'Riordan
Dublin Institute of Technology

INTRODUCTION

The Republic of Ireland has been transformed both economically and socially over the past decade. Average annual economic growth rates of 9%, unprecedented numbers in employment, a falling dependency ratio, combined with low interest rates are illustrative of this transformation. Dublin, the political capital, is also the shopping capital of the country and mirrors the national change that has occurred. The Greater Dublin area is home to almost one-third of the nation's inhabitants, with a further one-third of the population residing on the East coast within commuting distance of the capital. In 1999 it provided the broadest range of comparison goods shopping in the state, and in national retail sales terms accounted for 41% of all comparison turnover. It also accounted for 31% of national convenience turnover at that time. (Tym & Partners, 1999). The Dublin market can be further subdivided into two distinct location categories, the city centre and the suburbs, each of which have experienced contrasting fortunes in recent decades.