Warc Briefing: Twitter

Definition: Twitter is a free social media site that allows users to send and read instant short messages.

Quick facts

  • Twitter built a base of 100m users from scratch in less than four years.
  • The number of daily Tweets worldwide rose from 55m to 155m in the year to April 2011.i
  • Indonesia's internet population is almost twice as likely to use Twitter as that of the USA.ii

History and future outlook

Twitter is the poster-child for the Now Web – the world of real-time, largely unfiltered online information, entertainment and communications.

Like many earlier digital phenomena, the Now Web may quickly turn into a very "then" concept. At the time of writing, however, there is no doubting Twitter's current appeal and challenge to brand owners.

History has recorded the first tweet as: "Just setting up my twttr". And Twitter – originally called "twttr", in part imitation of Flickr, the picture sharing service – was started by Jack Dorsey, Biz Stone and Evan Stone on March 21, 2006 as an internal company messaging tool for Odeo.com, a digital media service.