The Odd Couple: Aon and Manchester United in a Win-Win Sponsorship Program

Geoffrey Precourt

"We may be the least likely company you can imagine to talk about sports marketing," admitted Philip Clement, Aon's Global Chief Marketing and Communications Officer, in an address to the 2011 IEG Return on Engagement: Sponsorship's Impact on Business conference in Chicago.

The company, which reported $8.5 billion in 2010 revenues, is a global provider of insurance brokerage services and products, advice, web-based risk-management information systems, and a variety of other consulting services.

And, according to independent third-party service evaluations, it does its job well, holding the number-one spot in evaluations of global insurance brokers, retail brokerages, reinsurance intermediaries, international benefits providers, screening-and-assessment providers, as well as actuary and investment consultancies.