11 media trends for 2011
The world is changing rapidly and media is at the heart of these changes. The trends below are not new trends, but current trends that will become a lot more prevalent next year.
In 2011 lots of things will get even bigger – by the end of next year there will be many more internet users (not necessarily on desktops), mobile users, online shoppers, online gamers, social networkers, and data being generated - and we are taking this as read.
Changes predicted a few years ago have happened, including mobile 'arriving', the ubiquity of social media and online video; in light of this 2011 will be a year of consolidating on these gains and refining techniques in the new landscape.
These are 11 trends that we expect to see: