Sean Combs' REVOLT cable network lets millennials own programming

Geoffrey Precourt
Warc

America already has more than 900 cable-television stations. Does it need another?

Comcast and Sean "Diddy" Combs certainly think so. They've partnered to introduce REVOLT, a digital cable network that premiered in late 2013 on Comcast and Time Warner Cable. And, according to Combs, it is "the first channel created entirely from the ground up in this new era of social media."

REVOLT's programming largely consists of music videos, live performances, interviews and entertainment news. Combs promised "a network for the artists by the artists," backing up that claim with the assertion that, "We're building this platform for artists to reach an extraordinary number of people in a completely different way. REVOLT will be live, like all great moments in television history."

In fact, REVOLT did not spring straight onto TV screens fully-formed from the richest vein in Combs' mine of talent and resources. As part of its arrangement to purchase NBCUniversal, Comcast committed itself to carry several minority-owned networks. And REVOLT is one of four new networks that have emerged from that agreement.