Mumbai Indians: Social IPL team

OgilvyOne Worldwide Mumbai

Entry Information

Country where program ran: India
Program start date: 03/15/2012
Program end date: 03/30/2012
Advertiser/Client Name: Reliance Industries Limited
Product/Service Description: The Mumbai Indians is a franchise cricket team representing the city of Mumbai in the Indian Premier League (IPL). The team is one of the eight founding members of the IPL in 2008. They are one of the main teams in the city, together with clubs like the Mumbai cricket team and football club Mumbai FC. The team is owned by India's biggest conglomerate, Reliance Industries, through its 100% subsidiary IndiaWin Sports. The primary home ground of the Mumbai Indians is the Wankhede Stadium.
Category: Publishing/Entertainment (PE)

Strategy