NAMI NYC Metro: I will listen

This case study describes how I Will Listen, a campaign developed by the US non-profit NAMI NYC Metro, turned social networks into a support network, breaking the stigma of mental illness.

NAMI NYC Metro: I will listen

Campaign details

Advertiser: NAMI NYC MetroAgency: JWT New YorkCategory: Social Impact / Not For Profit Region: North America

Strategy

Our objective is to break the stigma of mental illness and begin a more positive conversation. People affected by mental illness think it's something to hide. Because discussing mental illness is taboo in families, friendships, schools and the workplace. The stigma surrounding mental health is profoundly damaging because it prevents discussion, prevents diagnosis and prevents treatment that works as well or better than treatments for other health conditions...

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