Multi-screen media planning: Audience measurement

Antonio Carvalho

The increasingly complementary relationship between traditional TV and digital is driving content creators to take a more holistic approach to distribution.

Multi-screen media planning: Audience measurement

Antonio CarvalhoKantar Media Audiences

Set-top boxes provide lots of data on viewing across platforms, but planners need to assess the levels of granularity that are appropriate for each campaign.

There has...

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