Vodafone: Between us

This case study describes how Vodafone, the only foreign mobile phone provider in the Turkish market, created a secret alarm app to protect women in the face of domestic violence, which saved lives and strengthened the brand's position as innovative and reliable.

Vodafone: Between us

Bediz Eker and Arif Emre Perçin

Campaign details

Brand owner: Vodafone Lead agency: Y&R Team Red Istanbul Contributing agencies: Mindshare, Ogilvy PR Brand: Vodafone Country: Turkey Industry: Telephone & internet services Channel Internet - general,Magazines - consumer, Mobile & apps, Newspapers, Online video, Other & ambient media, Outdoor, out-of-home, Packaging & design, Product placement, Public relations, Social media, Word of mouth, advocacy Up to $500k

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