Vodafone: Between us

Bediz Eker and Arif Emre Perçin

This case study describes how Vodafone, the only foreign mobile phone provider in the Turkish market, created a secret alarm app to protect women in the face of domestic violence, which saved lives and strengthened the brand's position as innovative and reliable.

Vodafone: Between us

Bediz Eker and Arif Emre Perçin

Campaign details

Brand owner: Vodafone Lead agency: Y&R Team Red Istanbul Contributing agencies: Mindshare, Ogilvy PR Brand: Vodafone Country: Turkey Industry: Telephone & internet services Channel Internet - general,Magazines - consumer, Mobile & apps, Newspapers, Online video, Other & ambient media, Outdoor, out-of-home, Packaging & design, Product placement, Public relations, Social media, Word of mouth, advocacy Up to $500k

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands