Regaining consumer trust - how healthcare providers can leverage the consumer's total experience

Alastair Bruce and Luc Rens

Understanding underlying consumer needs and drivers of trust can help build intense consumer relationships.

Regaining consumer trust – how healthcare providers can leverage the consumer's total experience

Alastair BruceGlobal Healthcare, Research International, United States

Luc RensQualitatif and Super Group®, Research International, United States

INTRODUCTION

It has become increasingly harder for healthcare industry players to connect with the new consumer, who is healthier, wealthier and better informed than ever before. In this changing world, intense consumer connections are often based on trust. Some would argue that trust is the oil in the machine of modern culture. Trust in the state, nation, authority, religion, trust in progress and innovation, marriage and the family, trust...

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