How AI puts 'invisible' data to work

This event report details how artificial intelligence tools can be used to process vast amounts of data in seconds, help brands better serve their customers, and free up marketers' time.

Billions of pieces of data that have previously been beyond reach can be processed by artificial intelligence, the Festival of Media Global 2017 heard. The result will not just help brands better serve consumers, but also make the world a better place.

Hugo Pinto, Chief Innovation Officer at IBM, explained that AI tools are now capable of not only understanding people's words, but also colloquialisms, euphemisms and sarcasm. That sort of capability, built into a chat-based user interface, can result in effectively having a product expert standing beside every consumer. At the same time, AI promises to do much of...

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