HEMOBA: My blood is red and black

This case study describes how HEMOBA, a Brazilian blood bank, partnered with a football team to increase blood donations through team affinity.

HEMOBA: My blood is red and black

Agency: Leo Burnett BrasilAdvertiser: HEMOBA / Esporte Clube VitóriaBrand: HEMOBACountry: Brazil

Objectives

The blood bank's collection and blood processing units have as their greatest challenge maintaining a constant...