Media World: Fighting for Viewers

The idea that you can use television to sell events one at a time, like movie theatre or sports stadium tickets has been one of the big ideas of television ever since the ability to address individual subscribers receiver's was a gleam in the electronic boffin's eye.

Media World: Fighting for Viewers

Peter Fiddick

One thing that has given me most innocently malicious glee in recent months has been the stand-off over the world heavyweight boxing championship. This is not a topic in which I have taken any significant interest since Muhammad Ali was in his gloriously athletic heyday, since when I have drifted towards the view that the professional boxing industry should probably be declassified as a sport and the ear-biting, referee-clouting Mr Tyson, in any case, barred from taking part in it.

Well, none of my business. But with the return to the ring of...

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