- Coca-Cola retained its position as the world’s top brand on the Warc 100 rankings this year, extending its lead over the second-placed brand from 40 points in 2014 to almost 200 points.
- The biggest riser in the global brand rankings in 2015 was German automaker Mercedes-Benz, finishing third this year, up from 16th in 2014.
- Automotive was the top product category on the global brand rankings; second was toiletries and cosmetics.
- Unilever retained its position as top advertiser (brand owner) on the global rankings, with its annual points total also rising....
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