Warner Bros.: PAN theatrical release

This case study describes how Warner Brothers Home Entertainment developed a streamlined process in order to take advantage of the big data available and to improve business results during the release of Pan.

Warner Bros.: PAN theatrical release

Summary

As the theatrical campaign for PAN was unfolding the Warner Brothers Home Entertainment team was strategically aggregating BIG data from over 30 data sources in order to ensure their campaign could be data driven...

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