Maximising WorldGate's ITV Solutions

Research and Reporting Consumer Preferences

Gerard Kunkel
WorldGate Communications Inc

Introduction

Since its first commercial launch in 1998, WorldGate Communications has compiled a vast amount of consumer research, survey results and usage data that illustrate the effectiveness of WorldGate's interactive television services. Together, this research provides a profile of WorldGate users, including their demographic characteristics, level of satisfaction, preferences and daily usage. The research solidifies WorldGate's leading position in the digital broadband marketplace and provides evidence about the overall level of consumer interest in various interactive TV services. The research and usage data offer guidance for affiliated cable operators, advertising sponsors, retailers, content providers and other partners so they can better understand and target the WorldGate audience while enhancing their own ITV strategies.