Pedigree: From purebred winners to rescue dog dinners

This case study explains how Pedigree, the dog food brand, used partnerships with dog's rescue charities to build brand recommendation and reputation, and increase sales in the UK.

From purebred winners to rescue dog dinners. How re-inventing its approach to advocacy helped Pedigree re-invigorate its business

Principal authors: Louise Nolder and Ila De Mello Kamath, AMV BBDOContributing authors:Louise Cook, Holmes & Cook; Verity...

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