Speed Read – Store Wars

Richard Woodward
OgilvyAction

This Speed Read was originally published in Admap - June 2013 issue.

Store Wars revisits the world of manufacturers and retailers to examine how a changing shopping landscape has affected the FMCG sector, and which strategies should be adopted to be successful both in the in-store and online space

Store Wars, the second edition, offers an up-to-date look at how manufacturers and retailers can influence consumers and gain shelf space across developed and emerging markets as well as online. It has been updated by Greg Thain and John Bradley from the original text by Judith and Marcel Corstjens, published in 1995.

Central ideas and arguments