LoyaltyOne: Air Miles Holiday March to a Million

Direct Antidote

Entry Information

Category: Retail/Direct Sales
Country where program ran: Canada
Dates program started/ended: Novemeber 2011 – December 2011

Product Description:

The AIR MILES Reward Program (AMRP) has been Canada's premier coalition loyalty program for 20 years. It is built on a large coalition of Sponsors that offer consumers reward miles (points) for everyday purchases. These reward miles can be redeemed for a wide range of rewards.

Advertiser/Client Name: LoyaltyOne
Media Channels: Social Networking, Web Advertising, Web Development, Email, Print

Website:https://www.facebook.com/pages/Demo_da/327787150587541?sk=app_273331259373233

Strategy

Marketplace challenge: