How cars really get bought: Beyond the purchase funnel - new insights from digital ethnography

This paper outlines the collaboration between international media company Haymarket and COG Research.

How cars really get bought: Beyond the purchase funnel - new insights from digital ethnography

Neel Desor and Rob EllisHaymarket Worldwide and COG Research, UK

Introduction

Buying a car is the second largest purchase most of us make, after a home. There are...