Pampers: Bellies in concert

This case study explains how Pampers, the baby products brand, targeted Hispanic mothers in the US with an emotional brand message.

Pampers: Bellies in concert

Conill

The rhythm that moves latinas — feel it kick

Summary

One in four babies being born in the United States is Hispanic, the 2010 census tells us. For Pampers, this firmly pins future sales growth to the brand's success...

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