Kelloggs: Field of Dreams

Kellogg's Corn Flakes on-pack promotion for 2010 sought to galvanise Irish sports clubs and communities by offering them a €100,000 make-over for their playing field.

Kelloggs: Field of Dreams

Agency name: Ogilvy Dublin Client name: Kelloggs Category: Integrated Communication

BACKGROUND

Kellogg's Corn Flakes on-pack promotion for 2010 sought to galvanise Irish sports clubs and communities by offering them a €100,000 make-over...