CAJASTUR - School Campaign 2008 - CAJASTUR ¡OF COURSE!

Agency name: PRISMAGLOBAL
Client name: CAJASTUR. OBRA SOCIAL Y CULTURAL
Category: Cause or Charity/ Non-profit Marketing

BACKGROUND

The “Cajastur Of Course” School Campaign lies within the framework of the educational projects of Cajastur's Social & Cultural Department. The campaign idea was to create an emotional link between the company and the school community (teachers, families and students), based on the contents of the school curriculum: teaching values, road education and the environment. These are three specific sub-campaigns, each with their own contents.

The Asturian educational community called for something that would complement in the traditional education system; the client, Cajastur, answered this demand. The client wanted to create a special link with the public to increase bussines and reach new young clients.