CAJASTUR - School Campaign 2008 - CAJASTUR ¡OF COURSE!

Spanish bank Cajastur was looking to keep its position as the leading bank of Asturias through engaging with the public and reaching potential future customers through schools.

CAJASTUR - School Campaign 2008 - CAJASTUR ¡OF COURSE!

Agency name: PRISMAGLOBAL Client name: CAJASTUR. OBRA SOCIAL Y CULTURAL Category: Cause or Charity/ Non-profit Marketing

BACKGROUND

The “Cajastur Of Course” School Campaign lies within the framework of the educational projects of Cajastur's Social & Cultural Department. The campaign idea was to create an emotional link between the company and the school community (teachers, families and students), based on the contents of the school curriculum: teaching values, road education and the environment. These are three specific sub-campaigns, each with their own contents.The Asturian educational community...

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