The technology is here and the culture to support it is coming

This essay argues that there are some common factors at play that have caused a large portion of the marketing industry to miss out on opportunities afforded by data.

The technology is here and the culture to support it is coming

Dylan MouratsingManning Gottlieb OMD

Does Big Data inspire or hinder creative thinking?

This essay was entered into The Admap Prize 2015. For more information visit the Prize page.

"There is a fundamental difference between religion, which is based on authority, [and] science, which is based on observation and reason. Science will win because it works." (Professor Stephen Hawking, in an interview with Diane Sawyer, 2010i)

Data in the creative process

Data is, in its most basic definition, information or metadata about the...

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