Personalized advertising is an oxymoron

Faris Yakob
Genius Steals

Consumers want personalised brand experiences, but not creepy retargeting ads through permission-less use of their personal data. Brands must re-engage at a cultural level, obtain consent for use of data, and create mass visibility for the brand through a balanced value equation.

The Admap Prize 2016
This essay was Commended by The Admap Prize 2016 judges.
For more information visit the Prize page.