Advertising works... in the short term

The majority of campaigns that win IPA Effectiveness Awards are proven to pay back over a three- to five- year period.

Advertising works… in the short term

By Nigel Gilbert

Former Group Marketing Director, Lloyds Banking Group

To most clients, the IPA Effectiveness Awards are the ‘gold standard’ of awards. The ones that reflect most clearly the outcomes to which they aspire. Whilst most of us realise and respect the importance of creative awards to drive the highest standards and to attract, recognise and reward the best creative talents in the industry, every marketing director is under pressure to deliver positive results for their brands and their businesses, as efficiently as possible. Today that pressure is greater than ever.

Quite often...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands