British Airways: Mosaic
OgilvyOne London
Entry Information
Country where program ran: GlobalProgram start date: 01/01/12Program end date: 03/31/13Advertiser/Client Name: British AirwaysProduct/Service Description: The Executive Club is British Airways' loyalty programme and has over 7 million members worldwide. At the end of 2011 the Club was re-launched to its members with a new positioning, look & feel, a new tier and several new benefits.Category: Travel & Hospitality/Transportation (THT)
Strategy
Business problem
The Executive Club is British Airways' loyalty programme. It rewards and recognises its Members every time they travel with...