Global Marketing Index, January 2013: Global marketing budgets rise for the first time since May 2012

Suzy Young

  • Headline GMI shows growth for all global regions in January
  • Outlook for global trading conditions improves
  • Staffing levels increase across the board
  • Despite improving conditions marketers in Asia Pac and Europe continue to cut budgets

Marketers have started the new year with a positive outlook, the latest data from Warc’s Global Marketing Index suggests.

Combines data for trading conditions, marketing budgets and staffing. Above 50 = generally improving; below 50 = generally declining